Historic connectedness of ASAYEL with “One-Thousand-and One Nights” of the eastern world woven with future dreams, has brought to existence, a one-of-a-kind music which has achieved global popularity. ASAYEL brings to you pleasure, beauty and pride. It is you who are yourself; authentic and glorious… as ASAYEL.
ASAYEL’s beauty is because of you. We have learned the colorful design of ASAYEL Abaa and Shaal from you. If we have crafted a piece of diamond; if we have made use of Swarovski jewelry; if we have handpicked the best fabric and highest quality; it is solely for sake of you. If we have been able to craft ASAYEL with jewelry, crystals, and bright colors of the fashion designers; if we are recognized as the best Abaa in the Gulf market; due to combining tradition with modernity; if, along with hand embroidery , we have created the new collection of chador and scarfs, That is all for your sake. Your smile of satisfaction will keep us alive. And reinforces us for more endeavor; as we have been so, since 2014, the year ASAYEL was established.